There is a report from Adthena that reveals the extent to which Amazon has captured text ad click share in major retail categories.
When looking at the analysis of consumer electronics, as well as department store retail categories in both the UK and US, it looks like Amazon’s paid search ad spend is behind the e-commerce giant continued market growth, with both the scale and impact of their paid search investments eclipsing their closest rivals.
Featured in this report:
- What is Amazon’s share of ad spend in US/UK markets?
- How much click share does this win them?
- What are the three key factors which contribute to Amazon’s dominant search performance?
- What are the tactics and strategies retailers can use to get more click share?
Visit Digital Marketing Depot to download “How Amazon Dominates the Competitive Search Landscape.”