AmazonOne of the things that always kept me from wanting to sign on to Amazon Prime was the required yearly subscription.  I didn’t want to shell out $99 for a service I wasn’t sure I was going to be using all that much.  I didn’t know if I was going to make that subscription worth the cost over the course of the year.  But now, it seems that Amazon is offering something a little better nicer, something a little more flexible.  Amazon users are now able to get monthly subscription of Prime for only $10.99.

So if you don’t feel comfortable with spending almost $100 for a full year, you can get Prime on a month by month basis instead.

The news was first reported by The Wall Street Journal, and according to the news outlet, Amazon has said that subscribers can turn the subscriptions on and off if desired.  I think these monthly subscriptions will hit their peak around the holiday season.  Will Amazon see more subscriptions now that they’ve changed things up?  We’ll have to wait and see.

From Amazon’s point of view, Prime has been a great feature for them, as it’s made customers spend more and more often than non-Prime members.  When Amazon featured their Prime Day last year, it ended up driving hundreds of thousands of new Prime memberships as consumers wanted to get some screaming deals on that one day.

Also, not only do consumers get to take advantage of a monthly subscription,  Amazon will also offer a separate monthly streaming video subscription fee to compete with Netflix.  The video streaming subscription will launch at $8.99, which is less than Netflix’s $9.99 monthly charge.


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