Amazon has been making a nice push to sell more of their Alexa-enabled devices with “Alexa Moments,” which is a new ad campaign that launched on October 3rd, and features over 100 different spots in rotation over the next few months.
Amazon has said that the ad campaign was inspired by the “unique, creative ways in which our customers use Alexa every day,” which includes some of the stories that Alexa owners have shared in their reviews of the Amazon Echo. These 100+ ads are going to be rolling out over the next few months on TV and digital platforms.
This ad campaign is surfacing on the eve of what’s expected to be a huge Google update that revolves around Google Home, their competitor. Google Home was announced at Google I/O last spring, and more details are being rumored to be announced on Tuesday during a Google press event, including a sale price and date.