Prime Day is the largest ales day of the year for Amazon, growing more than 60 percent YoY and has even surpassed last year’s Black Friday and Cyber Monday.  These numbers are according to Amazon.  Because of the shopping activity, a lot of retailers are seeing ripple effects across different marketing channels that stem from Amazon’s big sales day, which was held on July 11 this year.

This was definitely the case with paid search, as retail brands saw  stronger conversion rates on Prime Day, and less meaningful shifts, like bumps in search partner impression share.  In an article by , he’ll dive into advertiser performance and what it means for Prime Day expectations moving forward.

[Read the full article on Search Engine Land]