Amazon has decided to throw another punch at traditional retails when they announced Prime Wardrobe, a program that allows Prime members to try on clothing items and shoes shipped to their home before they are charged for their order.
Amazon shoppers, who are apart of the Prime membership, will be able to order clothes, shoes and accessories, and then take up to seven days to decide if they would like to keep them or return them. Unwanted items can be returned to Amazon via the reshippable box and prepaid mailing label without incurring a charge.
“Prime Wardrobe is a new service that brings the fitting room to you, so you can try the latest styles and find your perfect fit before you buy,” says Amazon in the announcement it released yesterday.
The program is still in beta and hasn’t launched officially. Anybody interested in the program was given an option to receive an email after the program becomes available. If you’re interested in the program, you may be given the option via email once the program becomes available.
In order to take advantage of Prime Wardrobe, shoppers have to order at least three items. In order to sweeten the deal, Amazon is offering discounts for keeping all items. Shoppers who choose to keep three or four items will receive a 10 percent discount. If there are five or more items, users will get a 20 percent discount if none of the items are returned.
According to Amazon, over a million items on their site will be eligible for Prime Wardrobe, and listed a number of brands, including Calvin Klein, Adidas, Timex, Hugo Boss and kids’ clothes brand Carter’s.
A study was conducted by the e-commerce platform Navar earlier this month, and it showed that 95 percent of online shoppers said they’d be loyal to retails that provided a positive experience with returns.
If things go as planned for Amazon (they already have their own built-in loyalty from its members), adding Prime Wardrobe to the mix will probably only heighten that loyalty by giving shoppers the fitting room experience and a seamless return process, without being charged more for it.
This latest program was announced in the wake of Amazon’s news on Monday that it would be acquiring Whole Foods for nearly $14 billion.