Amobee, digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory Accountability Program.
Currently, Amobee already has an existing anti-fraud effort that includes an integration with media verification firm firm DoubleVerify to eliminate suspicious bids and participation in the Interactive Advertising Bureau’s ads.txt initiative. The Inventory Accountability Program is adding to that.
Now, Amobee is requiring that its dozen+ exchange partners make a commitment to its inventory guidelines. Previously, it had been simply recommendations.