Google only crawls about half the pages on large enterprise websites, meaning those pages won’t be added to the index. This also means they can’t rank or generate organic traffic and revenue for the business. That’s the bad news.

SEO for large websites simply cannot start with rankings and keywords or you will miss an enormous opportunity.

Enterprise website owners need to go deeper and focus on the entire search process – starting with its technical foundation and how search engines crawl it, to how its real audience engage with it.

The good news is that enterprises can experience massive wins simply by removing the barriers that currently stand between Google and their website.