I think we can agree that if you haven’t heard of Google Glass, you’ve probably been living under a rock. After all, Google has been unleashing their head-mounted display product for the last several years now. That’s not to say that Google Glass has been an absolute hit with people though. It’s been the target of some fairly mixed reviews, all for different reasons as to why it’s both loved and not-so-loved.
When you look at it from the technical aspect of the product, it’s a pretty cool thing. After all, how many futuristic movies and tv shows have we seen where people are using some sort of head mounted device that lets them see information right before their eyes and not wanted something like that ourselves? On paper, it’s pretty awesome. I will the first to admit that I would have loved something like this. But now that it’s a reality, is it really living up to that dream? Many people would say no because it’s a bit odd when it’s on your face, and others would probably agree with you if they saw you walking down the street with something like that.
Because it isn’t quite the hit Google was wanting Glass to be with consumers in it’s current iteration, could there be way for Google to do something different with it that would help Glass see it’s full potential? It’s possible, as the company is taking a chance on a small start-up called Magic Leap.
What is Magic Leap?
This little company is a Florida-based software development company that has managed to raise $542 million in series B funding, which is lead by Google Inc., as well as other well-known venture capital firms. As you can imagine, Google must have a pretty big interest in this little company that could, based off the amount of money that they have put into Magic leap. But why invest this much in the company? Well, it seems Magic Leap has some unique light field technology that they have under their belt and this could be tied in with Google Glass. This light field tech could promise to overcome some of the physical and sensory problems that virtual reality and augmented reality can induce, like motion sickness and the issues that it can bring.
According to Magic Leap, they have been able to develop solutions to challenges that VR and AR platforms have had issues with in the past. This is done by projecting an image into the viewer’s retina, which has been described as a “3-D light sculpture”.
What could Google and Magic Leap do together to help Google Glass truly find it’s way and get into the niche that it deserves? Check out the article written by Daniel Cristo that helps to explain more about this exciting news for Google Glass! Just follow the link below!
Marketing Land: An Entirely Different Direction For Google Glass?