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An SEJ Guide To Display Ads For Digital Marketers

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Display ads are a type of ad format that allows for catchy messaging, graphics, video allowing your company branding to really stand out.

There are five advantages to implementing display advertising:

  1. They are eye-catching and visually appealing
  2. They familiarize your intended audience with your brand
  3. They allow for remarketing opportunities
  4. They give the ability to track and monitor your ad engagement
  5. They are a less expensive advertising option

In a Search Engine Journal column by Justin Lugbill, we will learn what display ads are, what we should consider when running a display campaign, and why and how to implement them into your digital marketing strategy.

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