Display ads are a type of ad format that allows for catchy messaging, graphics, video allowing your company branding to really stand out.
There are five advantages to implementing display advertising:
- They are eye-catching and visually appealing
- They familiarize your intended audience with your brand
- They allow for remarketing opportunities
- They give the ability to track and monitor your ad engagement
- They are a less expensive advertising option
In a Search Engine Journal column by Justin Lugbill, we will learn what display ads are, what we should consider when running a display campaign, and why and how to implement them into your digital marketing strategy.