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An SEO Checklist On How to Make the Right Landing Page Rank

Ryanair, Boeing, Boeing 737-800, Egg-Fzk, Airport

A landing page is a superb way to drive traffic, improve your SEO and build your brand. It can even be part of an effective PPC brand. According to the Marketing Sherpa, “68% of B2B businesses use landing pages to generate leads for future conversion.”

But if your landing page copy isn’t all that great, it can impact conversions, CTR, bounce rate, conversions and revenue, which can affect the success of any campaign.

But luckily, this can be fixed!

Aleh Barysevich has a column on Search Engine Journal where he gives us a checklist of emergency actions that can help get things back to the way they are supposed to be.

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