There are those who may think that self-driving marketing platforms are a lot like self-driving cars, but analyst Davig Raab disagrees.
With self-driving cars, they are able to safely maneuver through every conceivable traffic condition thrown at it, according to Raab .
But according to Raab, can you ask your computer to give a campaign? Not even close.
The fact is, they are simply not doing the same thing.