There are those who may think that self-driving marketing platforms are a lot like self-driving cars, but analyst Davig Raab disagrees.

With self-driving cars, they are able to safely maneuver through every conceivable traffic condition thrown at it, according to Raab .

But according to Raab, can you ask your computer to give a campaign?  Not even close.

The fact is, they are simply not doing the same thing.

[Read the full article on MarTech Today.]

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