According to brand new survey-based data from Consumer Intelligence Research Partners (CIRP), Google Home managed to gain ground on Amazon’s Alexa device universe.  CIRP says that Google Home accounted for about 40 percent of the units sold in the US during the holiday period.

The CIRP analysis argues that the current smart speaker market share in the US breaks out as follows:

  • Amazon Echo/Alexa: 69 percent (31 million units)
  • Google Home: 31 percent (14 million units)


US installed base (figures in millions of units)

According to CIRP, the holiday quarter saw the market grow by 18 million units, for a total of just under 45 million at the end of December.  In an earlier NPR survey, it was suggested that there were 40 million units in the US market, with Alexa devices leading with about two-thirds to one-third for Google Home.  The more current CIRP survey indicates that Google has begun catching up to Amazon.

The survey even suggests that Google Home could possibly close the gap further, despite Amazon’s distribution advantage.

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