As if it needs to be stated, but link building is an important part of any SEO strategy. Without link building, it make it pretty difficult to get your site out there for people to see. The problem is, pursuing any link is not the way to go. In this area, it’s ok to be pick. In fact, it’s actually good to be picky about where your links come from.
You want to be sure that the links you’re getting are quality links that will have a positive impact today, as well as in the future. Jon Ball understands what makes a quality link, and why. What makes a link, not just a link, but a good one? Take a look at Jon’s Search Engine Land column and find out.