It was reported last month by the Wall Street Journal that Amazon had made plans to depart the Google Search Network and take off the Google ads they are running currently on the Amazon domain and replace them with its own in-house ads.
Even though Amazon themselves never confirmed it themselves, it seems that people who have been watching their Google search partner traffic have taken notice of the signals months ago that something was about to change.
In a Search Engine Land post, written by Mark Ballard, we hear about whether or not Google or advertisers should be worried to to the news of Amazon possibly departing the Google Search Network and working on a competitive platform to AdWords. In the post, Mark talks about the importance of the Google Search Network and how Amazon and its potential departure would come into play.
To read more about this topic, check out the link provided below and read on!
Search Engine Land: Analyzing The Impact Of Amazon’s Departure From Google’s Search Network