Barry Schartz got the chance to have a chat with Andrea Cruz Lopez from KoMarketing in their Boston office to talk about all the good things around Google Ads. The two kicked off talking about the change where Google Ads expanded more match types back in August.
Andrea shared some tips and advice on how to stay on top of those changes, how to communicate the changes to clients and how, ultimately, to ensure you aren’t wasting ad spend when Google expands your keyword selections. She even shared some advice around tips and strategies with Google Ads.