In an announcement made by Google, changes have been made to Android that could have an affect on its search and browser dominance in Europe. Android users in Europe will soon be asked to choose what browser and search service the user wishes to use.

In the coming weeks, the update will be rolling out, and it is going to impact current and new Android device users.

For marketers, this could be something to follow. Significant changes could impact how search marketing from PPC to organic search is conducted.

The upcoming choice that allows users to pick non-Google browser and search services were made in order to comply with a European Commission ruling from last year.

According to Google:

“Two screens will surface: one for search apps and another for browsers, each containing a total of five apps, including any that are already installed. Apps that are not already installed on the device will be included based on their popularity and shown in a random order.”

When a user decides on another search service, the next time Chrome is opened, they will be asked to change their default search service.

Sure, this prompt is a little small (as the image above is zoomed in), and it’ll be interesting to see if a user will end up ignoring it due to the fact they could be focusing on other tasks at the moment the prompt appears.

This prompt screen will only appear in Europe, since Google is being forced to do this to comply with the European Commission.

Google had this to say:

“These changes are being made in response to feedback from the European Commission. We will be evolving the implementation over time.”

According to Google, their focus is on what’s good for the users. It’s in their don’t be evil code of conduct.

1. Serve Our Users
Our users value Google not only because we deliver great products and services, but because we hold ourselves to a higher standard in how we treat users and operate more generally.”

SourceRoger Montti