When you sit and think about it, wouldn’t it be great knowing that you’re appearing multiple times in the Shopping listings on Google? That means you’d be able to be seen that many more times by people, and that means more business.
But appearing multiple times on the Shopping lists isn’t always a good thing. If somebody clicks on one product ad and doesn’t find what they’re looking for, they’ll back up and move on to clicking through all the other product ads until they reach the item they’re looking for.
Ultimately, there are pros and cons to appearing multiple times in the listings. Are you gaining more exposure by being in the listings more than once, or are you simply wasting money? Rebekah Schelfhout has a post on Search Engine Land where she discusses her thoughts on these options.
Check it out by following the link below!
Search Engine Land: Appearing Multiple Times In Google Shopping: The Pros & Cons