Apple’s iOS 14.5 has been out a little while now to a lot of controversy. Although 14.5 has a slew of new features, the controversy behind this version of iOS is Apple’s Tracking Transparency (ATT) which requires apps to get the permission of every user before it is allowed to track their data across apps or websites regarding advertising, or sharing their data with data brokers. According to Apple, “Apps can prompt users for permission, and in Settings, users will be able to see which apps have requested permission to track so they can make changes to their choice at any time.”
Search Engine Journal is here to talk about all of the things we need to know about this update.
To find out what the SEJ team thinks about the Apple update and more, watch the video below!