Once Snapchat had announced they were opening up geofilters to brands as part of the Snapchat ad platform, it said that snaps with these location based overlays have already accounted fro over than a million of the messages sent every day on the platform.
Now, it’s been a month into this, and brand like McDonoald’s, GE, Ted 2, Terminator and more experiment with the filters in order to try reaching younger audiences, just the kind of audience who can be found snapping while they are out and about, not paying attention to other social networks like Facebook and Twitter.
If you own a brand or are marketing for one, are you thinking about diving into the Snapchat pool? If so, how can you do it? To start, let’s make sure we’re on the same page when it comes to what a geofilter is. Here’s Snapchat’s definition for it:
Geofilters are special overlays for Snaps that can only be accessed in certain locations. Artists and designers are encouraged to use this tool to bring their one-of-a-kind style to the Snapchat community. Simply choose the geographic area you want your filter to be available in and upload an image asset. All images must be original artwork and have to be approved by the Snapchat team.
Basically, if you’re in a specific location when you’re utilizing Snapchat, some geofilters will become available for you to use. Some of them could be made by either the community, specific brands, or by Snapchat itself.
In a column written by Nick Cicero on Marketing Land, he shares what big brand are doing with Snapchat’s beta geofilters product, and even explores some of the possibilities of the format. Check out Nick’s post on the matter and learn more about Snapchat and their geofilters by following the link below!
Marketing Land: Are Branded Geofilters The Future Of Advertising On Snapchat?