According to Text messaging solution Attentive, who released a new survey that looked at how consumer messaging behavior changed, it seems that the answer is yes, more than you think.
Because of the downtime consumers have been going through, thanks to the pandemic, it seems that there has been a larger demand for brand messaging overall.
According to the survey:
- 90% of consumers said they’re open to signing up for texts from brands; and
- 58% said they’d be fine if brands texted them multiple times per week.
Source – Marketing Land