rand_fishkinTo link or not to link, this isn’t really the question that we are going to be focusing on in this post  Instead, we are going to be focusing on the context of a link instead.  Does it really matter if the link is contextually related to the topic of the page it’s on?  In this episode of Whiteboard Friday,  takes a look at on and off topic links to see what “packs the greatest punch and shares what you should be looking for when building a high-quality link.”