When it comes to online advertising, one of the biggest player in the game is none other than Google Ads, as it’s a great place to advertise your brand’s service or products.
But is Google Ads the only place to advertise? Is it the only place that you can go to in order to drive new customers and clients as well as keep the existing ones on your side?
If you’re thinking of diversifying your campaigns and marketing efforts to an even larger audience past just Google and it’s networks, there are fortunately options that you can choose from.
So, what are these options, and why should you expand past Google Ads?
Check out the following article that was written on Search Engine Journal that will help diversify your digital marketing platforms.