Artificial Intelligence Is Changing The Rules Of Account Identification

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When it comes to Account-Based Marketing (ABM), we are on the verge of a whole new world.  Just when we think marketers were getting the hang of ABM, advancements in technology are flipping traditional account-based tactics on their head.

Over the last year or so,  we’ve seen artificial intelligence (AI) technologies come in and transform specific parts of the strategy, from website personalization and digital advertising to sales enablement.  We are now seeing these technologies tackle even more fundamental ABM steps, including account identification.

[Read the full article on Martech Today.]

Source – Peter Isaacson

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