In this episode of Google Partners, we will learn about the primary elements which make up a successful Google Shopping Campaign, with an emphasis on campaign structure. Some of the questions it will address are:
– How have retail customers adapted to Google Shopping Campaigns from the traditional PLA model?
– What are the primary elements for a Google Shopping Campaign?
– Why is campaign structure so important?
Google speaker: Jesse Eisman (Agency Development Manager)
ChannelAdvisor guests: Link Walls (VP, Product Management), and Frank Andolina (Manager of Digital Marketing Services) www.channeladvisor.com