googleIn this episode of Google Partners,  we will learn about the primary elements which make up a successful Google Shopping Campaign, with an emphasis on campaign structure. Some of the questions it will address are:

– How have retail customers adapted to Google Shopping Campaigns from the traditional PLA model?

– What are the primary elements for a Google Shopping Campaign?

– Why is campaign structure so important?

Google speaker: Jesse Eisman (Agency Development Manager)

ChannelAdvisor guests: Link Walls (VP, Product Management), and Frank Andolina (Manager of Digital Marketing Services)