Customer loyalty can generate big results for small businesses. In the US alone, consumers hold over 3.3 billion memberships in customer loyalty programs, a 26% increase from two years ago (Source: Colloquy Loyalty Census 2015). However, on average, 50-60% of customers at a small business don’t come back (Source: Belly). This month, The folks at Google Small Business are talking about how you can attract and retain loyal customers for your small business. Lauren Licata from Belly, one of the largest customer loyalty networks, joined us in the studio to talk about creating lasting relationships with your customers.