Attribution helps marketers understand how channels and campaigns work together to drive results, rather than just looking at the last click. But in an increasingly cross-channel and cross-device world, navigating through the attribution can be difficult. In this Google Partners Hangout on Air, we’ll cover both strategies and tools from Google you can use to understand the customer journey. Use these approaches to better measure your holiday campaigns, and set your measurement strategy going into 2016.
Attribution: Strategies For A Cross-Channel, Cross-Device World
