When it comes to AdWords, we know that there tons of scripts out there for us to utilize with our campaigns.  In this case, we’re talking more specifically about Auction Insights, and the Brainlabs Auction Insights script.

Changes to Adwords aside, it’s good to spruce things up.  Optimization is an infinite process, as we all know.  Brainlabs’  Auction Insights script has received a bit of an update. The latest version can:

  • take reports from the new AdWords interface.
  • try out defaults for column names, if those in the Settings sheet aren’t perfect.
  • find out more about your competitors.

[Read more about it here at Search Engine Land]

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