Having a Q&A section on your site can be a really useful thing, not only for the users coming to your site, but you as well, the owner/webmaster of the site. Q&A sections/sites are specific variant of site forums. As you might expect, Q&A work specifically to allow people to ask and answer questions about certain topics. I figure many of you could probably figure that out on your own, but for the sake of it, I wanted to be sure we were all on the same page.
As I said a moment ago, Q&A sections on your site can be a very positive thing for everybody. The most obvious benefit to Q&A is that it allows people to come to a (hopefully) trusted source (your website) and ask a question about a related topic. This way, people can learn from each other.
From the other side of things, the SEO side, it can be quite a good thing too. As long as the Q&A site/section is well executed and maintained, the benefits can be abundant. Benefits can include, but are not limited to helping your site rank for long tail, earn natural links, earn social visibility and discover ideas for new content.
With some of this said, it’s time to get a little more specific. We are going to be talking about Moz Q&A. In a Moz post written by Gianluca Fiorelli, a year’s worth of Moz Q&A were analyzed. For Gianluca, his idea was to understand the most common issues the Moz Community discussed and asked for help with. Plus, he wanted to understand the industry trends that were reflected in Q&A.
Gianluca will brake this analyzing down into a two part series. In the first part, this post, he will be auditing a Q&A site/section. In the next part, he asks about the insights that Moz Q&A site/section can offer. This second part will be published in a few weeks.
To check out this first part,Auditing the Moz Q&A: Optimization and Insights, you can follow the link below.