The manufacturers of luxury goods put a lot of stock and pride into the superior craftsmanship and unique experiences that they offer.  What they bring to the market must have the highest quality, as well as be incomparable to a forgery or knockoff.  If they didn’t go above and beyond, they’d lose their value and proposition.

But because there is an ever-growing market of items that are deemed fraudulent that deceptively imitate the real thing, anti-counterfeiting initiatives will always be a vital focus for bot selling channels and brands looking ahead.  With today’s consumers voicing their desire to be able to confirm the authenticity of the product during the in-store experience when they buy, they want to make sure that the luxury goods are the “real deal.”  They want to make sure it’s a wise branding choice.

[Read the full article on MarTech Today.]

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