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Kristin Digioia

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Social Media: The Most Effective Marketing Tool You’re Not Using

In an age where most consumers have access to the internet, social media has only grown in its practicality. Take your business to the next level by utilizing social media marketing strategies through social media management packages. Social Media Social media is one of the most cost-effective and versatile marketing tools a business owner can

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A Comprehensive Guide: How to Optimize Your Google Analytics and Get Results

Are you looking to take your website up a notch? You can use Google Analytics to boost your website’s SEO and improve results from your digital marketing efforts. There are tons of different goals you can measure for and many data patterns to interpret. Getting started can be intimidating, but it’s well worth it. After

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How SEO is Changing With Google’s Algorithm and What That Means for You

The big question on everyone’s mind—will the new Google update affect my business’s website? Google is constantly trying to improve user search results with minor updates that are often not noticeable to site owners. However, when Google delivers a core update, your website may or may not be affected in ranking results.  Understanding the basics

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Portland Businesses: How to Optimize Your PPC Campaigns for Greater ROI

Pay-per-click campaigns, also known as PPC campaigns, have the potential to exponentially boost your business’s sales. They do so by increasing your visibility on search engines, providing you with leads likely to convert, and developing insights into your customers’ online behavior. Combined with marketing strategies that boost your organic traffic, PPC campaigns lead to positive

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The Do’s and Don’ts of Creating a Successful Facebook Ad 

Though most businesses have a Facebook page, understanding how to achieve Facebook ad results is not so readily apparent. With the right strategies, you can create an ad that gets significant results.  Social media advertising continues to rise as a favorite marketing channel among businesses. It’s easy to see why–social media has the power to

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The 8 SEO Issues That are Ruining Your Rankings and How You Can Fix Them

If you’ve been keeping up with the digital marketing landscape in the last decade, you know how important search engine optimization (SEO) is. SEO increases your digital visibility, making it crucial for you to build and maintain an effective online presence. That said, SEO strategies are constantly changing, and it can be frustrating if your

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