By now, we’ve all heard the Matt Cutts statement heard around the SEO world. “Guest blogging is dead,” he said. This was a bold statement, even for the likes of Matt Cutts, because it got the SEO community in an uproar the moment he put that statement out there. But Cutts stood strong so far, but also dove deeper into what he initially said by saying that if you are link building by guest blogging, you need to stop it. Google is coming down on those who do that.
Nathan Safran has taken the stance that we should read between the lines of what he said and think about it. After taking in what he’s said about guest blogging, perhaps under a new light, maybe we can draw from that a new position on guest blogging as a strategy.
Cutts said this,
“It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.)”
So, Cutts made it clear that there can still be good in guest blogging, but it needs to be taken back to the core of what it used to be. Guest blogging now a days has gotten out of hand and has essentially been driven into the ground because many people who have done bad things with it and ruined it for everybody else.
To check out Nathan’s column, just follow the link below.
Search Engine Land Post: Authority Is The New Links: Reading Between The Lines Of Matt Cutts’ Guest Post Critique