Driving sales is a huge factor in any business. With the internet and the benefits that come along with it, sales can be driven even further than before because word can spread faster, and farther than ever thought possible before business websites became the norm.
A marketer knows that search traffic can be a huge thing for making or breaking a sale online. By correctly implementing and using marketing automation platforms, a marketer can really work wonders by converting a small amount of words that are typed into a search box into what every business wants, and that’s a sale.
Justin Gray has written an article for Marketing Land that talks about how you can nab more potential leads that come from search.
To learn five steps that Justin has laid out for everybody to learn from, check out the full article by following the link provided:
http://marketingland.com/search-browse-abandon-how-automation-converts-browsers-into-buyers-54409