One of the keys to modern marketing is customer choices, and because of this, the customer journey map has become the central strategic and management document.

It depicts the marketing exposures and decisions for a given kind of customer and is used to plot alternatives, responses and followup pitches.

In order to assist teams work together on this essential flowchart, Sydney, Australia-based Autopilot updated its marketing automation platform on Tuesday for small-and-medium-sized businesses with what it calls a real-time collaboration feature for customer journey maps.

The capability is called Annotate and Collaborate, and CEO Michael Sharkey characterized it as “Google Docs on steroids.”

[Read the full post here on Marketing Land]

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