In this post, we are going to shift gears just a little bit, at least as far as geographic locations and search engines are concerned. Instead of talking about Google or Bing, or talking about American or simply global searchers, we are going to talk about B2B marketing with Baidu, the most popular search engine in China.
As Google is the most popular search engine in America, Baidu has gained a huge foothold in China. Baidu has held over 60% of the search engine market share in that country, as of November 2013. When a B2B company wants to get in the market online, they’re pretty much going to be required to optimize for Baidu.
Harrison Jones has written a guide for B2B Marketer to Baidu SEO for the Chinese online market.
To check it out, follow the link below on how to market your content for Baidu users.