If you’re a B2B company with a website, it’s important to make sure that your online message is as clean and simple as possible when communicating to visitors and potential customers with what you do. It seems that seeing companies that are vague and confusing are a bigger thing than you think. there are people who will visit these sites, read their content, and go away still confused as to what that company even does.
That’s not a good thing.
Because there are quite a lot of B2B organizations that have long winded and complex close-cycles that deal more with offline business relationships, websites are on the low end of the totem pole. This is because it can take upwards of months to close deals with clients, so focusing on websites just don’t seem all that worth it to the businesses.
By focusing more intently on a B2B website, it’s possible to introduce a brand to potential customers from online channels such as search engines. This could help get the qualified leads that the company could use on track for great business opportunities. If you have a site that does not clearly communicate the message that you’re trying to bring to the customers, those business opportunities just won’t show themselves until the problem is fixed.
Andrea Harris has a post on Search Engine Marketing entitled “B2B Website Pitfalls: What Is It That You Do Again?” In her post, Andrea will help you deal with this problem by giving you tips on how to write content for easier communication between your site and the customer.
To find out more, check out her post by following the link below: