It’s finally June, the sun is starting to shine, and your kids will be starting their summer vacation soon. Is this the best time to begin planning back-to-school campaigns? It sure is!
Here’s why! Back-to-school shopping and searching begin in July. And if your campaigns aren’t ready, you’ll miss out on the second biggest shopping holiday of the year. It’s crazy to think that back-to-school is second only to the December holiday season.
According to research, families with K-12 kids are spending about $674 on all the stuff you’d typically buy for school, such as clothes, electronics, binders, calculators and the such. That’s not even counting college bound students, who are paying even more than that.
According to the National Retail Federation, in 2016 back-to-school spending hit $75.8 billion. This means that digital marketers should be beginning their campaigns right now. Purna Virji has a post on Search Engine Land where she suggests some ways that will help win over back-to-school searchers and stay ahead of the competition.