Are you the one responsible for overseeing the SEO strategy at your company? If so, more than likely, you’re evaluating keywords to determining which ones you should be focusing on. But even professionals often mistake long-tail keywords as defined by the number of words that are used in a search query.
Technically, this thinking is wrong.
There is a misconception that “long-tail” keywords represent the number of words used in the phrase. After observing a great conversation between industry leaders in the SEO Signals Lab Facebook group about this topic, Anthony Atkins decided that he wanted to write about what he’d observed.