Mark TraphagenSEO is more than just an art, it’s a science.  SEO doesn’t involve just knowing a few tricks to get people to visit your website, it incorporates elements of science.  But the problem is, things start to break down when theories that haven’t been put to the grindstone and proven to be scientific fact is believed by most to be proven fact.  SEO isn’t the only field where people will believe anything they see, read or hear and take it as proof that it is right.

In this episode of Whiteboard Friday, Mark Traphagen, who is hailing from Stone Temple Consulting, has come to teach us a few things about the scientific method and how we can apply it to our day-to-day work.

Here is a note fromt he Editors at Moz: “Today we’re featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting. The second episode, “UX, Content Quality, and SEO” from Eric Enge, will be up around 11:30 a.m. in Seattle. Make sure to check back and take a look!”

Make sure you check out!