It takes a lot of work to create image ads. It takes time, effort, and there’s always the hope that the ads you painstakingly made will even work. But if you are using Google AdWords ad builder templates, the options given to you can be more limited. Because of this, there are steps that you need to follow that will allow you to get the best out of Google Display Network image ads.
By having a in-house designer or somebody you’re already paying to make ads for you, you need to be careful not to make the same versions of the target ad. Rebekah Schelfhout has written a post for Search Engine Land that gives us some of the best practices for image ads on the Google Display Network.
To check it out the points that Rebekah has for us, check out her post on Search Engine Land by following the link below.
Search Engine Land: Best Practices For Image Ads On The Google Display Network