Links are an essential part of the internet. When the internet was still young, links weren’t seen as “ranking signals” but as relevant connections and partnerships between sites. As links evolved to become a dominant part of the search engine rankings algorithms, many have begun focusing on acquiring as many links as possible.
Link Building is more than a game of seeing who can get the most. It’s about making the right connections that benefit each website, as well as the users. But, before you aimlessly start building links, here are some tips on how to qualify your link prospects.