google-adwords-logoIn the Dynamic Search ad campaign feature found in AdWords, a new addition has been found!  What is this new feature?  It is the addition of the bid simulator tool!  With the bid simulator, you will be offered an estimate of the potential impact bid changes that would affect clicks, cost, impressions and more.

The bid simulator can be found at the campaign level, ad group level,  auto target and subtabs.

As another note, if the campaign that you are in is “limited by budget”, then the estimates will be shown in a pop-up window on the campaigns tab instead of the campaign bid simulator.

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