It’s been almost a year since the last Penguin update was released (Penguin 2.1 came out October 4, 2013), but that stint has been broken last week as Penguin 3.0 was rolled out.
With high expectations, you’d think that this new roll out would make a big headlines to everybody in the SEO industry, but according to MozCast’s data, the rollout date, October 17th, it didn’t seem there was much of a change. In the chart that is provided in a post by Dr. Peter J. Meyers, the date Google said Penguin 3.0 rolled out indicates that even though the “temperature” was slightly higher than the average, there was nothing at all that would indicate anything major had happened.
For those who aren’t in the know, MozCast keeps track of search engine goings-on on a daily basis, and they show their data as temperatures. On a normal day, you’d see a average of about 70 degrees. Just so you can get a good picture of what a big update would look like, Penguin 1.0 measured 93 degrees. So now that we have something to compare 3.0 to, it didnt’ do so hot, as 3.0 measure only 73 degrees.
So what happened? Dr Meyers’ post answers this question as honestly as possible by going pretty deep into the MozCast data that he has access to. So to get into the meat and potatoes of the situation, check out his post by following the link below.
Moz Blog: How Big Was Penguin 3.0?