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Are Bigger iPhones Better For Paid Search?

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Apple-logoAbout a month ago, Apple debuted two new iPhone 6 models that was met with the normal hype, excitement, as well as the controversies (check out #bendgate if you  actually haven’t heard of it).

Despite the larger screens and the higher chance of the phone getting bent (look again at the bendgate controversy), a more SEO centered question would be focused on marketing.  Will the iPhone and iPhone 6 Plus help relieve some users of the challenges that come along with shopping on a smartphone?  If so, will mobile conversion rates really begin climbing?

Mark Ballard has a post on Search Engine Land that discuses the issue of whether or not the larger iPhone 6 screens will be able to close the gap between desktop conversions and mobile conversions.

You can find the link here: Are Bigger iPhones Better For Paid Search?

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