Bing Ads is trying to help advertisers get more information about the source of their ad clicks by introducing more URL tracking parameters and updated an existing parameter.

The updates done to the {TargetID} parameter allows it to capture data for custom and in-market audience lists and targeted location IDs  TargeID already returns the ID of the keyword, remarketing list, dynmic ad target or the product partition.

There are three new parameters that are able to be appended to URLs to see which ad extensions received clicks and the location of the users who click.

The new parameters:

  • {feeditemid}: The ID of the ad extension that was clicked.
  • {loc_physical_ms}: The geographical location code of the physical location of user that clicked.
  • {loc_interest_ms}: The geographical location code of the location of interest that triggered the ad.

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