The Bing Ads app on Android and iOS are becoming more useful as time goes on when it comes to actual management, and not just monitoring (which is outpacing AdWords apps in functionality). Back in June, Bing Ads had given users the ability to edit text ads from its Android and iOS apps. The newly announced update will mean users won’t have to pause or enable items one at a time.
Now, users can pause or enable multiple campaigns, ad groups, ads or keywords simultaneously, by selecting all or several individual elements.
According to Bing Ads program manager, Jamie Chung, bulk and shared budget management and bulk bid management for ad groups and keywords is coming soon.