Bing Ads has launched a test for app install ads in the US.
The search ads wll link directly to the app’s download page on either Google Play or Apple’s App Store, depending on the deice that you are using.
During the course of the pilot, app install ads are available in the web interface, for both Bulk Uploads and API, but not Bing Ads Editor. In the intercae, an App install ad option is available in te ad type field to create new ads for those who are participating in the pilot.
In order to track install from these ads, app developers are going to need to set up tracing with one of Bing’s certified partners – Kochava, Apsalar, Tune and Appsflyer.
To sign up for the test, apply online or contact your account team.