In the newest release of Google Ads Editor, there is a slew of new and helpful changes that enhance functionality, add features, and alleviate issues within the Bing platform.

This version of Bing Ads Editor, version v11.10, supports Review Extensions and will be a very welcome thing for paid search managers.  Advertisers won’t be relegated to the web version for review extensions.  Users are now allowed to manage third-party reviews, along with implementing shared Review Extensions that can be added to multiple campaigns and ad groups.

It’s now possible for reviews to be easily copied/pasted, edited or associated between accounts.  Advertisers are able to see columns within Ads Editor that show the associated campaigns and ad groups to help with insight and troubleshooting.

There is now a smarter keyword import in this version of Bing Ads Editor.  Before, there was the annoying inability for software to differentiate match types on a keyword list that utilizes symbols to dictate match-type.  In previous versions of Bing Ads Editor, it would import terms like:

  • [search engine]
  • “search engine”

as broad match terms. With this new enhancement, Bing will now see each keyword as the match type associated with the symbol. So the previous examples would be brought in as:

  • search engine (exact match)
  • search engine (phrase match)

Version v11.10, there will be better remarketing audience bidding.  Users can now have the ability to adjust bid modifiers when they create an audience association.  Before, they would have to create the audience, then go into the editor pane to assign the bid adjustments.

The bid adjustment will be prepopulated at 15% and can accept inputs of -90% to +900%.

For more information, see the official post on the Bing Ads blog.

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