Back in April Bing Ads debuted an app for iOS in the US, and has finally been made available in the App Store globally. In addition to this news it also got a number of new features updates as well. It was also announced that Android users aren’t going to be left out in the cold, as they’ll be able to get their hands on the app as well
So what’s new with the most recent iOS version of Bing Ads like? Let’s take a look.
First of all, performance graphs have been made available at all levels of the account from campaign to keyword, and not just at the account summary level. If you want to be able to compare metrics, you’re in luck, as you can choose any two metrics to compare with each other. If you want to enlarge the graph, you can tilt your phone horizontally, or simply tap the icon in the lower right corner of the graph.
Secondly, with this new update, it’s easier to view more performance data onscreen. One example that was given on a Search Engine Land post, is the summary metrics. Originally in the last update, you saw only four metrics visible at a time, but now, that number has doubled to eight at a time. Also, since there isn’t any summary data at the top of the ads screen, you can see up to five ads on the screen at a time.
As mentioned earlier, Bing Ads has an Android version of the app in the works, and is currently looking for test pilots. You can contact the Bing Ads team at [email protected] if you’re interested in taking part of the test.