skype-logoBing Ads has introduced Call Extensions across all devices via Skype.  What does this mean?  Advertisers are going to be able to connect with people on their devices directly from the ads being displayed.

Call Extensions will allow businesses to provide a phone number alongside the ad, regardless of what device you’re using, such as PC, tablet or smartphone.  If the customer clicks on the phone number, they will be able to call the business that the ad is for.

From the advertiser standpoint, you will have access to a set of aggregate reports which will allow you to keep track of your ad’s performance at the campaign, ad group and extension level.

To find out more about the Call Extensions for Skype, check out the link to the full report here: