On Wednesday 4, Bing Ads announced the rollout of price extensions.
Price extensions appear in text ads that appear in the top spot in mobile search results. With price extensions, advertisers can show prices for products or services, as well as an up to 25-character description with each extension. A single price extension is visible from the ad, and a “view more items” drop-down displays three additional listings.
Any prices that are used in price extensions must be visible on the landing page. The landing page can be on a third-party retailer site, such as Amazon or Walmart, as opposed to the advertiser’s e-commerce site. Just like with sitelinks, advertisers will be charged for clicks on price extensions.
Price extensions can be set up in the Bing Ads UI by using the Bing Ads API. You can import them from AdWords campaigns as well.
Bing Ads price extensions are only available on mobile at this time.
Currently, they can only be found in the US, and will begin rolling out internationally this month, with the exception of China, Hong Kong and Taiwan.